
An Erik Gandini documentary titled Videocracy takes aim at Silvio Berlusconi's media empire and the ways in which trash-TV has come to subvert and manipulate culture and politics in Italy.
The film brilliantly exposes the media circus that is Italian commercial TV with its omnipresent ringmaster Berlusconi. It's a world in which the lines between fantasy and reality have become strangely blurred.
An opening scene that resurrects archive footage of a stripping housewife gameshow sets the tone for what follows.
The film brilliantly exposes the media circus that is Italian commercial TV with its omnipresent ringmaster Berlusconi. It's a world in which the lines between fantasy and reality have become strangely blurred.
An opening scene that resurrects archive footage of a stripping housewife gameshow sets the tone for what follows.
In Italy life itself has become the show. For example, a starlet who once strutted her stuff on a TV show is now Italy's Equal Opportunity Minister. The ringmaster himself has a private life that is at times indistinguishable from a soap opera.
Videocracy captures the moral erosion that occurs when a society takes its value from the 'games' in an electronic coliseum. Welcome to life-as-entertainment. As director Erik Gandini aptly put it "In Italy, what does not exist on TV does not exist."
The film says a great deal about the power of image and the allure of fame and money.
Gandini: "You get a picture of a generation which is very very obsessed by brands, by their own appearance, not interested in politics so much, nor in the world... You have a country which is culturally caught in a bubble of values which are what I call a videocracy, where image is everything,"
The trailer for Videocracy shows scantily dressed women and provides statistics about restrictions on press freedom. Italian public broadcaster RAI and Berlusconi's Mediaset channels have refused to air it. Ironically the reason given for rejecting the trailer was that it was offensive to Berlusconi's reputation.
The rejection has helped to accelerate interest in the documentary in other quarters - the number of cinemas eager to obtain prints of the film has doubled.
Videocracy screened this week to a rave reception at the Venice film festival. It was included in the independent international Critics' Week strand.
Guardian article - here.
Review of Videocracy - here.
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